Situated in Primrose Hill Northwest London, this boutique opened in 1997 and was the first womenswear store in the area. The shop is located at the end of Regents Park Road almost adjacent to the park.

This bijou boutique is spread over two floors. The atmosphere is very relaxed and welcoming with friendly and experienced staff who are always on hand to offer advice if needed. It houses an eclectic array of designers and as the flagship store new labels are introduced each season.

Some of the new labels for spring\summer 2008 are: LA design company Language, good basic t-shirt range by Majestic from Paris and Handwritten, beautifully cut dresses by Tania Sarne formerly of Ghost.